draw your tree

apple
via hogarth
2025

for the 3rd year of apple’s now annual christmas takeover of the iconic chimneys at battersea power station, i led the development of a new today at apple workshop - a super festive creative invitation for the nation, designed to be accessible to everyone, at any age and skill level.

the session focused on drawing with ipad and apple pencil, breaking illustration down into simple, playful techniques. to bring it together, i tested and honed the creative journey and developed a script and guidance to support its delivery.

the experience launched in apple stores nationwide, acting as the public entry point to the wider campaign. selected designs were then projected onto the power station in the festive run up, alongside work by famous british artists.

to support the in-store experience, i also developed marketing assets for the campaign, ensuring a consistent energy across every physical, digital, and editorial touchpoint.

more about the campaign here.
or here on it’s nice that.

*full session build assets available on request