today at apple. 2019-now. editorial lead across apple’s flagship arts, culture and educational programming across the uk, europe, and asia.
draw your tree on battersea. 2025. in-store experience design and marketing for apple’s xmas campaign, inviting the uk to get creative on iPad with the chance to feature on the iconic chimneys.
powerful features for work. 2025. designing the experience for a new modular approach to global in-store creative learning at apple.
6 reasons to visit apple battersea. 2024. concept and story for a launch video introducing the new store to the battersea community.apple creative projects - youtube series. 2023. story and creative development for a #shotoniphone episode filmed in mexico city ft. euphoria set photographer eddy chen.apple creative studios. 2021-24. copy direction for apple’s global youth arts initiative.apple music events. 2022-now. events write-ups for apple music and apple music classical performances and launches. apple creative projects - youtube series. 2023. creative direction for an ipad design episode with dallas creator temi coker. driving concept and story, and overseeing production.light up mumbai. 2024. branding and copy direction for apple’s diwali programming, bringing together artists, designers, and storytellers in mumbai.make your holiday. 2021. copy & creative for an interactive ipad project book designed to gets kids creating and connecting during covid. made for business. 2024. branding apple’s small business identity, defining the voice and creative direction worldwide.garageband remix sessions. 2022. experience design and framework dev for a series of in-app remix tutorials built for picture-in-picture learning.
change means business. 2022. copy direction for a small biz creative learning collab between apple and the dots.
new world. 2021–23. creative oversight across two future-facing creative learning series by apple and it’s nice that.
introducing clearscore. 2017. creating a series of product videos designed to make financial health simple. spider-man promo. 2018. concept and story for an action-packed dual-narrative teaser that let young fans switch between overlapping storylines with the tap of a key.made in ldn. 2018-19. writing system, tov dev, programme content, and brand guidelines for apple’s first-of-it’s-kind youth initiative linking young londoners with big name local talent.
cold soup. 2017. a low-budget explainer created to inspire the pepsico ranks ahead of their annual innovation comp.