made in ldn

apple
via hogarth
2018-19

writing system and youth-led tov dev, programme content, plus brand guidelines for apple’s first of it’s kind creative youth programme, that brought together young londoners with some of the best uk artists to do what they do best.

the strategy pivoted on whether or not the programme could reach and engage uk demographics that apple hadn’t traditionally connected with. my main task was to turn the programming vision into something that worked for and spoke to young londoners.

the programme ran for two years, then went global. renamed as apple creative studios.

I worked on that too. more on that here.

program assets available on request.